The challenge
Stepen.ua needed to show beauty studios and professional vloggers why their flagship LUMO ring lamp was worth a premium over cheap, generic alternatives.
A direct-comparison product film that doubled sales velocity
- The closer for prospects at the bottom of the funnel
Client
StepenUA · Lumo TM
Company size
2–10
Industry
Consumer electronics · E-commerce
Region
Ukraine
Year
2021
Format
Live-action & 2D
Project details
Type
Product film · Live-action
Scope
Full-cycle production
Duration
60s
Localization
RU · EN
Timeline
2 weeks
Budget tier
$3k – $5k
The result
- against the sales plan
- against the sales plan
Impact
CEO @ LUMO
Serhii Stepenko
The video helped accelerate our sales cycle and exceeded our initial plan by 2×. Within our sales funnel, the video acted as the final closer for clients who were on the fence.
The solution
We engineered a high-impact product film blending crisp live-action cinematography with clean 2D motion graphics — the closer asset for prospects stuck at the bottom of the funnel. By staging relatable user interviews we used problem-solving through comparison, contrasting the flaws of generic lamps with LUMO’s flawless illumination and letting the product’s build speak for itself.
Sixty minutes with Arthur. You walk him through the product, he tells you what film would move your buyers and roughly what it costs. You leave with a direction and a number.
- 60 minutes, with the director — not an account manager
- You leave with a narrative direction and a real budget range
- No obligation, no sales sequence afterwards
- Day-One NDA
- Data Security
- White-Labeling
We take on 3 new clients per month