The challenge
Stepen.ua needed to show beauty studios and professional vloggers why their flagship LUMO ring lamp was worth a premium over cheap, generic alternatives.
A direct-comparison product film that doubled sales velocity
- The closer for prospects at the bottom of the funnel
Client
StepenUA · Lumo TM
Company size
2–10
Industry
Consumer electronics · E-commerce
Region
Ukraine
Year
2021
Format
Live-action & 2D
Project details
Type
Product film · Live-action
Scope
Full-cycle production
Duration
60s
Localization
RU · EN
Timeline
2 weeks
Budget tier
$3k – $5k
The solution
We engineered a high-impact product film blending crisp live-action cinematography with clean 2D motion graphics — the closer asset for prospects stuck at the bottom of the funnel. By staging relatable user interviews we used problem-solving through comparison, contrasting the flaws of generic lamps with LUMO’s flawless illumination and letting the product’s build speak for itself.
The result
- against the sales plan
- against the sales plan
Impact
CEO @ LUMO
Serhii Stepenko
The video helped accelerate our sales cycle and exceeded our initial plan by 2×. Within our sales funnel, the video acted as the final closer for clients who were on the fence.
