Skip to content

The Narrative Pivot for an IT Giant

A brand film that elevated an IT giant’s market perception

  • Repositioned a 28-year-old vendor as a category leader
Client
Intetics
Company size
1000+
Industry
IT services & consulting
Region
USA
Year
2023
Format
3D Animation

Project details

Type
Brand film · 3D
Scope
Full-cycle production
Duration
55s
Localization
English
Timeline
2–3 weeks
Budget tier
$5k – $10k

Impact

Yanina Bratko

SMM @ Intetics

Yanina Bratko

Intetics

On every stage of the project they were incredibly proactive, constantly identifying and proposing creative ideas to elevate the video. The result exceeded all our expectations.

The challenge

Initially approaching us for a standard product explainer, this 28-year-old IT giant lacked a foundational brand narrative to communicate its overarching mission and visionary ideals to the market.

The solution

We pivoted the strategy to engineer a premium, high-fidelity 3D hero brand film that embodied their legacy rather than another product explainer. We delivered an emotionally resonant cinematic experience that visualized the company’s mission and ideals, elevating market perception from a 28-year-old vendor to an inspiring, visionary leader.

More Work

Book aDiscovery Session

Sixty minutes with Arthur. You walk him through the product, he tells you what film would move your buyers and roughly what it costs. You leave with a direction and a number.

  • 60 minutes, with the director — not an account manager
  • You leave with a narrative direction and a real budget range
  • No obligation, no sales sequence afterwards
Day-One NDA
Data Security
White-Labeling

We take on 3 new clients per month