The challenge
Gosty needed to launch an innovative contact-free rental app into a crowded market of outdated landlords and frustrating check-ins — without sounding like a dry software manual.
A comedic live-action social campaign driving rapid user growth
- Three spots, three buyer personas
- Built for rapid social consumption
Client
Gosty
Company size
81–200
Industry
PropTech · Hospitality
Region
Ukraine
Year
2021
Format
Live-action & 3D
Project details
Type
Commercial · Live-action
Scope
Full-cycle production
Duration
3 × 35/45s
Localization
EN · UK · RU
Timeline
3–4 weeks
Budget tier
$10k – $15k
The solution
We engineered a dynamic campaign of three character-driven live-action commercials, orchestrating a production across three distinct scenes with actors and a cat. By showing real buyer personas facing relatable rental hardships, we positioned Gosty as the frictionless answer to contact-free apartment booking, in comedic spots built for rapid social consumption.
Sixty minutes with Arthur. You walk him through the product, he tells you what film would move your buyers and roughly what it costs. You leave with a direction and a number.
- 60 minutes, with the director — not an account manager
- You leave with a narrative direction and a real budget range
- No obligation, no sales sequence afterwards
- Day-One NDA
- Data Security
- White-Labeling
We take on 3 new clients per month