The challenge
Gosty needed to launch an innovative contact-free rental app into a crowded market of outdated landlords and frustrating check-ins — without sounding like a dry software manual.
A comedic live-action social campaign driving rapid user growth
- Three spots, three buyer personas
- Built for rapid social consumption
Client
Gosty
Company size
81–200
Industry
PropTech · Hospitality
Region
Ukraine
Year
2021
Format
Live-action & 3D
Project details
Type
Commercial · Live-action
Scope
Full-cycle production
Duration
3 × 35/45s
Localization
EN · UK · RU
Timeline
3–4 weeks
Budget tier
$10k – $15k
Film 1 of 3 · 0:41
The solution
We engineered a dynamic campaign of three character-driven live-action commercials, orchestrating a production across three distinct scenes with actors and a cat. By showing real buyer personas facing relatable rental hardships, we positioned Gosty as the frictionless answer to contact-free apartment booking, in comedic spots built for rapid social consumption.
