A promo for EducationUSA's virtual fair of American universities, in a wide and a vertical cut
Project details
Film 1 of 2 · 0:50
EducationUSA, the U.S. Department of State's network for study in America, was holding a free virtual fair of American universities on 6 November 2021, with the support of the U.S. Embassy in Ukraine. It needed Ukrainian students to register, and an invitation to an education fair is easy to scroll past.
A question nobody scrolls past: what would you ask Elon Musk? He studied at two American universities, and the presenter, Yulia Piskorska, standing in a library, turns the hook into the offer: how to get into a university in the U.S., and where to ask the people who know. Animated titles carry the date and the call to register.
Made by us from the idea to the delivery: the script, casting, the shoot, the edit, motion titles and the partners' logos at the end. A 50-second film for targeted ads on YouTube and Facebook and a 30-second vertical cut for stories, released in October 2021.
The result
